Better Watch Saul: what's up with the Breaking Bad spinoff teaser tsunami?

AMC seems determined to hammer fans with a never-ending deluge of teaser trailers ahead of Better Call Saul's release. One reason for the hard sell? The network needs a hit We are absolutely drowning in Better Call Saul promotional teasers. AMC is flooding the market with little clips and featurettes before the show premieres with a two-night run on 8 and 9 February, and there isn't even a real trailer yet.